TikTok maintained its standing among the most popular social media platforms in 2025, used and loved by many users of all ages. Here’s everything you need to know about TikTok statistics and why regular folks and businesses like it.
Table of contents
What is TikTok? TikTok is a social media platform full of short and entertaining videos.
@tiktok Welcome to TikTok! 🙌⏱ #MakeEverySecondCount#MakeEverySecondCount#MakeEverySecondCount ♬ original sound – TikTok
Youngsters love it. Adults don’t understand it. However, its popularity cannot be denied.
For perspective, Facebook and Instagram took nearly a decade to gather hundreds of millions of users. TikTok did that in just 4 years.
How? TikTok is smart and knows how to show videos.
The platform is huge right now, and it’s only getting bigger and bigger.
Let’s dive into these fantastic TikTok statistics.
Quick TikTok Statistics (Editor’s Picks)
- TikTok Active Users: TikTok has a massive 1.99 billion global users in 2025, with 1.37 billion monthly active users.
- US Users: There are around 136 million TikTok users in the US.
- Number of Downloads: TikTok has been downloaded 5.48 billion times as of 2025, marking tremendous growth since 2020, with a notable peak in 2022 when it was the most downloaded app globally).
- Overtaking Competition: TikTok is currently the 5th most used social media app worldwide, edging out platforms like Snapchat and Twitter (now X), but still chasing leaders like Facebook, YouTube, WhatsApp, and Instagram
- TikTok Revenue: TikTok generated around $7 billion USD in Q1 2025, reaching $23 billion USD by the end of 2024.
- Popular Categories: The top content categories on TikTok are entertainment, dance, pranks, fitness/sports, and DIY, with entertainment being the most viewed.
- User Demographics: The largest age group in 2025 is 25–34 (millennials), having overtaken the younger Gen Z segment. The platform’s user base has also shifted to a male majority (about 54.5% male vs 45.5% female), reversing its earlier female-leaning split.
- Average Time on the App: Users of TikTok now spend an average of about 70 minutes daily on the app – roughly 35 hours per month – highlighting extremely high engagement. (By comparison, YouTube users spend ~27 hours per month on that platform.)
- TikTok & Marketing: Advertisers on TikTok can potentially reach over 1.5 billion users globally. In the U.S. alone, more than half of adults under 30 use TikTok, making it a prime platform to target Gen Z and young millennials.
When Was TikTok Made
Started in China as Douyin by Bytedance in September 2016.
TikTok is the international version and was made in September 2017.
Now, TikTok is available in 155 countries, working in 39 languages via Google Pay and App Store.
Monthly Number Of Active TikTok Users
How many users are there in TikTok?
Who uses TikTok? The better question is, who doesn’t?
TikTok currently has over 1.5 billion monthly active users.
Since its launch in 2017, TikTok has been one of the fastest-growing apps worldwide, and its user count is massively increasing year by year.
Here’s the number of monthly active TikTok users worldwide from 2017:
| Year | Monthly Active Users |
|---|---|
| 2017 | 72M |
| 2018 | 127.6M |
| 2019 | 226.1M |
| 2020 | 284.2M |
| 2021 | 408.8M |
| 2022 | 659.2M |
| 2023 | 909.3M |
| 2024 | 1,141.3M |
| 2025 | 1,365.2M |
| 2026* | 1,537.1M |
Source: Statista
TikTok Demographics
What are the demographics of TikTok users?
In 2025 Indonesia had the highest number of TikTok users, over 180 million, according to Statista TikTok statistics.
The United States is the second country, with over 150 million users, and Brazil rounds out the top three with about 130 million users.
These are the countries with the largest TikTok audience as of 2026:
| Country | Number of Users (in millions) |
|---|---|
| Indonesia | 180.11M |
| United States | 153.12M |
| Brazil | 130.84M |
| Mexico | 98.96M |
| Pakistan | 79.93M |
| Vietnam | 76.06M |
| Russia | 66.70M |
| Philippines | 64.00M |
| Thailand | 56.63M |
| Bangladesh | 56.22M |
Source: Statista
Monetizing 5G: Unlocking Its Full Potential
TikTok users by age and gender:
About 34% of the app’s user base is over 35. Although more and more adults are using it.
Most TikTok users are young, mostly between 18 and 25 years old.
It is reported that 35% of TikTok’s user base in the United States belongs to Gen Z.
Below, we’ve put together a table that shows TikTok users broken down by age and gender:
| Age | Female | Male |
|---|---|---|
| 18-24 | 12.4% | 13.2% |
| 25-34 | 16.7% | 23.6% |
| 35-44 | 7.5% | 9% |
| 45-54 | 4.5% | 4.6% |
| 55+ | 4.3% | 4.2% |
Source: Statista
Approximately 54.6% of TikTok users are male, meaning 45.4% are female.
In 2023 and 2024 the distribution was around 51% female, 49% male.
This is most likely because TikTok started pushing more sports, finance, gaming and tech content, despite originally being a beauty, dance and lifestyle focused app.
Additionally, the decision to allow 10 minute long videos in 2022 led to more informational, educational and analytical content.
Both of these changes contributed heavily to attracting a male audience.
Number Of TikTok Downloads
How many downloads does TikTok have (App Store & Google Play)?
TikTok has become the first non-Facebook aka Meta app to hit 3 billion downloads.
In 2022, TikTok was the leading mobile app globally, recording around 670 million downloads throughout App Store and Google Play.
It remained the most downloaded app in 2023, but saw a 0.23% decrease in downloads for 2024, pointing to the initial hype dying down and the platform becoming more mature.
As of 2026 TikTok has accumulated over 5.48 billion total downloads worldwide.
Top TikTok Downloads Global
Latest industry analytics from June 2023 showcase:
- TikTok is now in 155 countries and comes in 39 languages.
- Markets like Brazil and Indonesia continue to drive huge download numbers, often seeing millions of new TikTok installs each month.
- A close follow-up with almost 5 million downloads recorded in Indonesia
- The US surpassed a remarkable milestone with over 220 million TikTok downloads in total.
- TikTok maintains an amazing daily user base in China too, with over 700 million users.
Key TikTok Usage Statistics
How much time do people spend on TikTok?
People spend a lot of time on TikTok.
Globally, the average time spent on TikTok per day is 70 minutes per day, which amounts to 34-35 hours per month.
For context the average user spends around 17 hours monthly on Facebook and 16 hours monthly on Instagram.
90% of TikTok users open the app every single day. The average person in the US will open the TikTok app +10 times a day.
Users in the US spent 26 hours on this social media app. Users in the United Kingdom spent more than 27 hours on average using TikTok. Meanwhile, users in Argentina spent almost 120 hours monthly on the app.
It’s unbelievable how popular the app has become.
Every minute, users view 167 million TikTok videos.
Loading …TikTok Revenue Statistics
TikTok revenue growth statistics & how much it’s worth?
In Q1 2025 TikTok generated around $7.0 billion in revenue. By Q2 it reached $14.3 billion.
This is a substantial jump compared to 2024 where the full-year figure was $23 billion, which itself was about 42% higher than 2023.
This revenue comes from a combination of sources: primarily advertising (brands paying to reach TikTok’s large audience), as well as in-app purchases, and features like TikTok Shop.
Advertisers like TikTok because it has different ad types and helps them connect with younger folks who use the app.
Below is a table displaying TikTok’s quarterly revenue from in-app purchases worldwide from Q1 2020 to Q2 2025:
| Year by Quarters | Revenue (in millions) |
|---|---|
| 2020 Q1 | 143.38M |
| 2020 Q2 | 230.34M |
| 2020 Q3 | 274.36M |
| 2020 Q4 | 286.16M |
| 2021 Q1 | 285.98M |
| 2021 Q2 | 382.11M |
| 2021 Q3 | 407.01M |
| 2021 Q4 | 606.34M |
| 2022 Q1 | 603.28M |
| 2022 Q2 | 616.66M |
| 2022 Q3 | 652.66M |
| 2022 Q4 | 671.57M |
| 2023 Q1 | 654.19M |
| 2023 Q2 | 725.12M |
| 2023 Q3 | 765.58M |
| 2023 Q4 | 818.71M |
| 2024 Q1 | 803.15M |
| 2024 Q2 | 843.4M |
| 2024 Q3 | 932.31M |
| 2024 Q4 | 1,123.34M |
| 2025 Q1 | 983.84M |
| 2025 Q2 | 1,068.44M |
Source: Statista
Most Used Social Media Site
What is the most popular social media platform worldwide?
Global social media statistics show that Facebook is still the most popular social media.
However, TikTok has a massive user base of 1.58 billion active users, ranking it 5th among social networks.
Here are the actual numbers for better comparison:
| Social Media Site | Monthly active users (in millions) |
|---|---|
| 3,070M | |
| 3,000 | |
| 3,000M | |
| Youtube | 2,580M |
| TikTok | 1,990M |
| 1,410M | |
| Telegram | 1,000M |
| Messenger | 942M |
| Snapchat | 932M |
| 765M | |
| Douyin | 728M |
| Kuaishou | 715M |
| 588M | |
| 578M | |
| X | 557M |
| 532M |
Source: Statista
Top TikTok Users
The most-followed TikTok user is Khaby Lame, known for his humorous and silent video reactions. He gained around 162.4 million followers.
@khaby.lame Cm on bro 🤲🏾🤲🏾🤲🏾🤲🏾🤲🏾!! #learnfromkhaby #learnwithtiktok #imparacontiktok #khabylame ♬ suono originale – Khabane lame
TOP 10: Popular TikTokers / Creators
Here are the follower numbers of TikTok influencers:
| TikToker | Number of Followers (in millions) |
|---|---|
| Khaby Lame | 162.4M |
| Charli D’Amelio | 155.8M |
| MrBeast | 107.8M |
| Bella Poarch | 94.2M |
| Addison Rae | 88.5M |
| TikTok | 85M |
| Kimberly Loaiza | 83.1M |
| Zach King | 82.1M |
| domelipa | 76.8M |
| The Rock | 76M |
Now, tell us what you think!
Loading …Well, TikTok’s growth is seriously impressive! We bet it’s only going to get bigger and better from here.
Btw, if you enjoyed this post, we’ve got more for you.
💡See also:
- Social Media Statistics – Users & Revenue (2026)
- Tesla Sales, Revenue & Production for 2023: The Complete Statistics
- Netflix Subscribers Growth: Numbers, Revenue, Statistics (2023)
- Apple Sales Statistics in 2023: Revenue Growth Outlook
- Twitter User Statistics – How Many People Are Using Twitter in 2023?
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